Friday, 12 April 2013

Live Hit Derby


This week (my final week of first year Creative Communications) our Journalism class got together for what we call a “Live Hit Derby.”

 

For the Derby, each student is given a broadcast script off the wire service, and we’re given ten minutes to internalize that story. At our appointed time, we have to get up in front of a camera and do a “live hit”, pretending that we’re live on camera at the scene of a breaking story. We have 30 seconds each to do our hits.

 

To give you an example, and to give myself some inspiration, I thought I’d show you some of the most memorable live hits from CTV Winnipeg’s Karen Rocznik. She’s definitely got the hang of it!

 

Enjoy.

Friday, 5 April 2013

In The Mood for Some Bon Jovi? He's in Winnipeg Tonight


Because he’s appearing at the MTS Centre tonight and because it’s Friday, here’s a little sample of Bon Jovi: “We Weren’t Born To Follow.”

Friday, 29 March 2013

BBC Study Says TV Remains Supreme


In a worldwide study, BBC World News and BBC.com (Working with InSites Consulting) looked at news consumption. They found that the role tablets are playing in TV usage is an “international phenomenon.”

 

The survey, BBC says, polled some 3,600 consumers across Australia, Singapore, India, United Arab Emirates, South Africa, Poland, Germany, France and the U.S. The findings included:

. 43% of tablet owners say they watch more TV now than they did five years ago, while 83% said they use tablets alongside TV

. 25-34 year-old professionals are the biggest “news enthusiasts”, but the

enthusiasm still puts TV first and other screens second.

. Across all demographics, 42% of news consumption is still happening on TV, followed by laptops (29%), smartphones (18%) and tablets (10%)

. TV is still the first screen users turn to in breaking news situations (42%), with the majority (66%) then turning to the Internet to investigate further.

. Users rated national and international news of most importance (84%, 82%) and local news at 79%.

. Next in importance to those surveyed was financial and business news (61%), sports (56%) and arts/entertainment (43%)

 

“Avid news consumers are hungry for information wherever they are and expect to stay in touch on all the devices they now own. There’s been speculation for years that mainstream uptake of smartphones, laptops and tablets will have a negative impact on television viewing, but this study has found that the four devices actually work well together, resulting in greater overall consumption rather than having a cannibalising effect,” said Jim Egan, CEO of BBC Global News Ltd, in a statement.

 

However, the BBC does has a vested interest in showing how well these services work together because it runs an extensive multi-screen operation.  The BBC says its “24-hour news and information channel is available in more than 200 countries and territories worldwide, and over 350 million households and 1.8 million hotel rooms. The channel’s content is also available on 151 cruise ships, 40 airlines and 23 mobile phone networks.” Maximizing advertising across that is a priority.

 

It’s also worth noting that the BBC and InSites only spoke to consumers that were deemed “high earners” and who already owned at least three of the devices in question: TV, smartphone, tablet and laptop. That effectively skews this survey and demonstrates that although there are some strong correlations, at this time, they are only true for a part of the population.

Thursday, 14 March 2013

What Is an IPP?


Second year students in the Creative Communications program at Red River College know exactly what an IPP is. For those that don’t know, it stands for Independent Professional Project.

 

It’s a project that every second year student comes up with, proposes to a panel of instructors, and devotes his or her life to it for one year. There aren’t many rules, but it does have to relate to the media and it has to be marketable.

 

Projects can range from video documentaries to short novels, from fundraisers to films.

 

Once each student’s project is near completion, he or she makes a presentation in front of family, friends, instructors, other students and industry professionals. The last round of 2013 presentations go tomorrow.

 

If you would like to have a peak at some of this year’s projects, visit:

http://ippps.com/

Thursday, 7 March 2013

Scott And Google AdWords


This week in Advertising class, we’re studying Google AdWords.

 

Below are five mock ads I wrote for this blog. I’m new at this, so please don’t judge.

 

Ad 1:

"The Best" blog to read!

Media buzz with a student slant

Visit Scott's Best at...

http://www.scottsbest.blogspot.com

 

Ad 2:

Scott Best is my name

Media is my game

Scott's Best is my blog, please read

http://www.scottsbest.blogspot.com

 

Ad 3:

Good, better or best?

Scott's Best

A student slant on media buzz. Go 2

http://www.scottsbest.blogspot.com

 

Ad 4:

Scott's Best!

Media issues, student slant

Click to read his blog...

http://www.scottsbest.blogspot.com

 

Ad 5:

What's best?

Scott's Best, the blog.

Media issues the student way. Visit:

http://www.scottsbest.blogspot.com

 

Now here are some key words that would be most important to help people find Scott’s Best:

 

Media buzz

Students and the media

Scott Best media

Communications students

Best media

Best communications

Media Winnipeg

Media Canada

 

I would likely run this campaign between September and June 2013-2014.

Friday, 1 March 2013

A "Fresh" Ausie Voice on the Air


A new morning radio host made his debut in Winnipeg this past week.

 

Matt Sutton moves to 99.1 Fresh FM all the way from Brisbane, Australia, according to chrisd.ca. He previously worked at B105 as their morning announcer and operations manager. No stranger to Canada, Sutton has also worked in London, Ontario.

 

Sutton brings his own unique brand of Aussie charm and humour to the Winnipeg airwaves. To my knowledge, we’ve never had an Australian on the air in our city before, and I think it’s a welcome change.

 

I’ve read gripes on various radio forums about Sutton being an Australian taking away a gig from an out of work Canadian who has the talent, could use the job, and the money. While this is a valid point, I think Sutton brings a quirky and fun vibe to Fresh FM, one that will drive ratings. If nothing else, he’s got me listening to a format which I’m not normally that partial to (Hot Adult Contemporary).

 

Of course, Sutton isn’t the only draw for listeners. Joining him is cohost Jennifer David, who seems to have the perfect bubbly blend of sweetness and personality. Plus, she’s also a Creative Communications grad, so she gets an automatic endorsement from me right off the bat.

 

Either way, they’ve been a great pair to wake up to so far. They’ve been doing fun bits like asking each other rapid fire questions in the “30 Second Truth Booth” and trying to teach each other how to speak “properly” in Canadian and Ausie accents. And Sutton is going to a Jets game this Saturday night, so he asked listeners to vote for the player who will grace the back of his new Jets jersey.

 

Sutton arrives as stations prepare for the spring ratings period beginning March 4. In the fall book, Fresh FM earned a 2.5 share in the 12+ demographic. In my own biased opinion, I bet Matt and Jen earn them at least a 3 share.

Friday, 15 February 2013

Hal Is Comin' Back


If you were listening to CJOB this morning, you would’ve heard that Hal Anderson will be back on air Wednesday.

 

To get ready, here’s an interview he did with a couple of communications student three years ago. They ask some great questions, and of course being a broadcaster, he gives some great answers.

 

http://www.youtube.com/watch?v=vBbwmI9sNTk

Friday, 8 February 2013

Feeling Romantic? ... Move To Victoria!


SEATTLE, WA, Feb. 6, 2013 /CNW/ - With Valentine's Day around the corner, Amazon.ca (www.amazon.ca) has announced its fourth annual ranking of the Top 20 Most Romantic Cities in Canada.


The cities include:



  1. Victoria, British Columbia
  2. North Vancouver, British Columbia
  3. Waterloo, Ontario
  4. Kingston, Ontario
  5. Guelph, Ontario
  6. Saskatoon, Saskatchewan
  7. Vancouver, British Columbia
  8. Calgary, Alberta
  9. Nanaimo, British Columbia
  10. Lethbridge, Alberta
  1. Oakville, Ontario
  2. Kelowna, British Columbia
  3. Edmonton, Alberta
  4. Regina, Saskatchewan
  5. London, Ontario
  6. Red Deer, Alberta
  7. Kamloops, British Columbia
  8. Thunder Bay, Ontario
  9. Winnipeg, Manitoba
  10. Burlington, Ontario

 

This list was compiled by comparing Amazon.ca sales data of romance novels and relationship books (Kindle books and print books), romantic comedy DVDs and a collection of romantic music CDs from Jan. 1, 2012 - Jan. 23, 2013 on a per capita basis in cities with more than 80,000 residents.

 

New for 2012, in addition to including CDs by B.C. crooner Michael Bublé, Amazon.ca expanded its musical search to include some additional voices of love. They include the legendary Dean Martin, the baritone of Barry White, the sexy Luther Vandross, the neo-soul sounds of Maxwell and the newest R&B sensation Miguel.

 

A closer look at Amazon.ca's "most romantic" data reveals that:

 

  • Victory, Victoria: Crowned victorious two years ago, Victoria, who fell to the No. 5 spot last year, has romanced its way back on top. For the first time in Amazon.ca’s Most Romantic City history, the winning city has made a clean sweep, taking the No. 1 spot in every individual category as well.

 

  • North(ern) Exposure: For its first time on the top 20 list, the municipality of North Vancouver came close to winning title of Most Romantic City, ranking No. 2 in all categories. Victoria, watch out!

 

  • Big City Love: Vancouverites need not fret. Their very respectable showing at No. 7 is the first time the city has ever placed on the list.

 

  • A King(ston) Dethroned: After winning the title of Most Romantic City in 2012, Kingston, Ontario drops to the No. 4 spot. Interestingly, Waterloo, the silicon valley of the north, rounds out the top three and squeaks in as the top city for passion in Ontario.

 

  • A Roll in the Hay: There must be something in the Prairie water. Residents of Alberta, Saskatchewan and Manitoba are heating things up holding seven spots in our top 20. Whether it’s a late night DVD session or a dance for two by candlelight, Canadians in the Prairies know how to keep the romance strong all year long.

 

  • Stone Cold Love: As a province, Ontario has always held the most cities on the list and this year is no exception. What’s new is that Ontario can proudly say they have expanded their passionate ways. Coming in at No. 18, Thunder Bay is heating things up in Ontario’s North.

 
Note: Data for cities was based on Statistics Canada’s 2011 “Population and dwelling counts, for Canada and census subdivisions (municipalities).” (

 

Friday, 25 January 2013

Bob and John: Breaking New (Media) Ground

Former Breakfast Television host   Jon Ljungberg is getting back behind a media mic, but this time, it’s for radio.

 

Ljungberg is hosting the CJOB morning show from 5:30 to 9 each week day while Hal Anderson is off with a bad back.

 

I’ve always thought of him as Mr. Personality, not much different from “Big Hal”, so it should be a good fit. Plus, Ljungberg is not just another pretty face. He’s also doing research for the show and is responsible for filling a certain amount of show segments each day.

 

Since he left Breakfast Television, Ljungberg has been working as a fundraiser for the Riverview Health Centre Foundation, which he’ll continue to do along with his fill-in radio work. Riverview is where I was introduced to his “radio talents.” I’m a volunteer host with nostalgia station CJNU-FM who broadcasts on behalf of non-profit organizations such as Riverview. Ljungberg was on air doing a couple of interviews, and it certainly appeared as if he was just as “at home” on the radio as he was on TV. Apparently the folks at CJOB noticed the same thing.

 

When Ljungberg is wearing his Riverview hat, he works on large events such as “Laughter is the Best Medicine”, a gala dinner and auction featuring comedian Derek Edwards.

 

The event is being held to honour lawyer Bob Sokalski for his many years of contributing to Riverview as a volunteer and board member. Ironically, Sokalski is making presentations on media law to Creative Communications students (myself included) this week and next, and though I’ve always thought of Mr. Sokalski as a very personable and knowledgeable man, this is a side of him I didn’t know about.

 

So I say good luck in your new gig Mr. Ljungberg and “good on ya” Mr. Sokalski. We can certainly be proud of two long-time Winnipeggers making positive contributions to our city.

Friday, 18 January 2013

A Tour of NBC Radio, 1948-Style!

This past week in Radio class, we began a section on radio history. My fellow students and I prepared class presentations on different decades of radio.

A couple of presentations focused on “the golden age of radio”, the 30s and 40s. We learnt about and discussed radio dramas, comedy shows, news programming, and perhaps the most interesting of all, how sound effects were made during that time.

Coincidently, a friend sent me a video a couple of days ago that ties in with our radio history unit very nicely. It’s a tour of NBC radio, filmed back in 1948. It highlights almost all of the aspects of radio’s “golden age” I mentioned above. So sit back, relax, and enjoy!

Friday, 11 January 2013

Loss of a Music Legend

Recently, we lost a true legend in the music business. Why was she a legend? Well, she was the top selling artist of the 1950s. She recorded over 1,000 songs and sold over 100 million records, four of them number one hits. She was known as "the singing rage."

I'm talking about Patti Page.

Page was born Clara Ann Fowler in Claremore, Oklahoma. She began her singing career at 18 by appearing on a 15 minute radio show produced by KTUL in Tulsa. The program was sponsored by The Page Milk Company, so the resident singer was known as “Patti Page.” Fowler adopted the name when the previous "Patti Page" left, and the name stuck.

She toured with a few big bands throughout the mid 40s, including a small group led by bandleader Benny Goodman. Eventually, she got a contract with Mercury Records. Her first hit, "Confess" (1947), was also the first song to feature a recording technique known as multi-tracking, mostly because there wasn’t enough money available to hire back up singers. Page overdubbed her vocals four times, enabling her to sing four part harmony with herself. The label even credited the vocal to Patti Page, Patti Page, Patti Page, and Patti Page. “Confess” was the first of many hits to follow.

Her biggest-selling single was actually a country song written by western star Pee Wee King, Tennessee Waltz. The song made Page the first artist to bring country music into the mainstream and met with success on the pop, country and R and B charts. Tennessee Waltz became so famous, it ended up becoming the fourth official state song for Tennessee and it would be identified with Page for the rest of her career.

In 1953, she recorded "(How Much Is That) Doggy in the Window, a song which met with mixed reviews and even caused listeners to call in death threats to disk jockeys so they would stop playing it. In spite of being hated by some, "Doggy in the Window" has become a favourite of many children, and you'd be hard pressed to find an adult who doesn't know the words to the chorus.

Beginning in the mid 60s, Page enjoyed a second career as a country artist. She had always enjoyed country music and many of her recordings had country arrangements. For the first time, she scored hits with cover versions of country songs—like Glen Campbell’s Gentle On My mind and Tammy Wynette’s Stand By Your Man. Throughout the 70s, she had a string of hits that were exclusive to the country charts, such as 1970’s I Wish I Had A Mommy Like You (her first exclusively country hit) and 1975’s “Less Than The Song.” She also recorded duets with legends such as Tom T. Hall and George Jones, and continued to have success on the country genre until the early 80s.

During the 80s and 90s, Page began to tour again. She also founded her own record label in the 90s, C.A.F. Records, on which she released some new studio albums, including a children’s CD in 2003. In 1998, Page recorded her first live album called Live at Carnegie Hall: The 50th Anniversary Concert. She won a Grammy for the album, which was the first of her career, despite the large number of hit songs she had recorded.

Page continued to tour on a regular basis until 2011. Last September, she published a letter to her fans on her official website. The letter talked about how much she had enjoyed performing for over 60 years, and said she was continually amazed at how much joy people seemed to find in her music, even though she was doing something that just came naturally to her.

Page said she still felt she had the voice God gave her, but because of health reasons, she no longer had the physical ability to get up on stage and perform. She said how sorry she was that she could no longer do what she loved.

Page passed away on New Year’s Day, 2013. Her letter is a true testament to the kind of performer she was, someone who cared about her music and the people who loved it. That is what keeps a performer relevant and successful for over 60 years.