BBC Study Says TV Remains Supreme

In a worldwide study, BBC World News and BBC.com (Working with InSites Consulting) looked at news consumption. They found that the role tablets are playing in TV usage is an “international phenomenon.”

 

The survey, BBC says, polled some 3,600 consumers across Australia, Singapore, India, United Arab Emirates, South Africa, Poland, Germany, France and the U.S. The findings included:

. 43% of tablet owners say they watch more TV now than they did five years ago, while 83% said they use tablets alongside TV

. 25-34 year-old professionals are the biggest “news enthusiasts”, but the

enthusiasm still puts TV first and other screens second.

. Across all demographics, 42% of news consumption is still happening on TV, followed by laptops (29%), smartphones (18%) and tablets (10%)

. TV is still the first screen users turn to in breaking news situations (42%), with the majority (66%) then turning to the Internet to investigate further.

. Users rated national and international news of most importance (84%, 82%) and local news at 79%.

. Next in importance to those surveyed was financial and business news (61%), sports (56%) and arts/entertainment (43%)

 

“Avid news consumers are hungry for information wherever they are and expect to stay in touch on all the devices they now own. There’s been speculation for years that mainstream uptake of smartphones, laptops and tablets will have a negative impact on television viewing, but this study has found that the four devices actually work well together, resulting in greater overall consumption rather than having a cannibalising effect,” said Jim Egan, CEO of BBC Global News Ltd, in a statement.

 

However, the BBC does has a vested interest in showing how well these services work together because it runs an extensive multi-screen operation.  The BBC says its “24-hour news and information channel is available in more than 200 countries and territories worldwide, and over 350 million households and 1.8 million hotel rooms. The channel’s content is also available on 151 cruise ships, 40 airlines and 23 mobile phone networks.” Maximizing advertising across that is a priority.

 

It’s also worth noting that the BBC and InSites only spoke to consumers that were deemed “high earners” and who already owned at least three of the devices in question: TV, smartphone, tablet and laptop. That effectively skews this survey and demonstrates that although there are some strong correlations, at this time, they are only true for a part of the population.

What Is an IPP?

Second year students in the Creative Communications program at Red River College know exactly what an IPP is. For those that don’t know, it stands for Independent Professional Project.

 

It’s a project that every second year student comes up with, proposes to a panel of instructors, and devotes his or her life to it for one year. There aren’t many rules, but it does have to relate to the media and it has to be marketable.

 

Projects can range from video documentaries to short novels, from fundraisers to films.

 

Once each student’s project is near completion, he or she makes a presentation in front of family, friends, instructors, other students and industry professionals. The last round of 2013 presentations go tomorrow.

 

If you would like to have a peak at some of this year’s projects, visit:

http://ippps.com/

Scott And Google AdWords

This week in Advertising class, we’re studying Google AdWords.

 

Below are five mock ads I wrote for this blog. I’m new at this, so please don’t judge.

 

Ad 1:

"The Best" blog to read!

Media buzz with a student slant

Visit Scott's Best at...

http://www.scottsbest.blogspot.com

 

Ad 2:

Scott Best is my name

Media is my game

Scott's Best is my blog, please read

http://www.scottsbest.blogspot.com

 

Ad 3:

Good, better or best?

Scott's Best

A student slant on media buzz. Go 2

http://www.scottsbest.blogspot.com

 

Ad 4:

Scott's Best!

Media issues, student slant

Click to read his blog...

http://www.scottsbest.blogspot.com

 

Ad 5:

What's best?

Scott's Best, the blog.

Media issues the student way. Visit:

http://www.scottsbest.blogspot.com

 

Now here are some key words that would be most important to help people find Scott’s Best:

 

Media buzz

Students and the media

Scott Best media

Communications students

Best media

Best communications

Media Winnipeg

Media Canada

 

I would likely run this campaign between September and June 2013-2014.

A "Fresh" Ausie Voice on the Air

A new morning radio host made his debut in Winnipeg this past week.

 

Matt Sutton moves to 99.1 Fresh FM all the way from Brisbane, Australia, according to chrisd.ca. He previously worked at B105 as their morning announcer and operations manager. No stranger to Canada, Sutton has also worked in London, Ontario.

 

Sutton brings his own unique brand of Aussie charm and humour to the Winnipeg airwaves. To my knowledge, we’ve never had an Australian on the air in our city before, and I think it’s a welcome change.

 

I’ve read gripes on various radio forums about Sutton being an Australian taking away a gig from an out of work Canadian who has the talent, could use the job, and the money. While this is a valid point, I think Sutton brings a quirky and fun vibe to Fresh FM, one that will drive ratings. If nothing else, he’s got me listening to a format which I’m not normally that partial to (Hot Adult Contemporary).

 

Of course, Sutton isn’t the only draw for listeners. Joining him is cohost Jennifer David, who seems to have the perfect bubbly blend of sweetness and personality. Plus, she’s also a Creative Communications grad, so she gets an automatic endorsement from me right off the bat.

 

Either way, they’ve been a great pair to wake up to so far. They’ve been doing fun bits like asking each other rapid fire questions in the “30 Second Truth Booth” and trying to teach each other how to speak “properly” in Canadian and Ausie accents. And Sutton is going to a Jets game this Saturday night, so he asked listeners to vote for the player who will grace the back of his new Jets jersey.

 

Sutton arrives as stations prepare for the spring ratings period beginning March 4. In the fall book, Fresh FM earned a 2.5 share in the 12+ demographic. In my own biased opinion, I bet Matt and Jen earn them at least a 3 share.